It is not easy for a company to start up from scratch and succeed. However, with the right strategy, your business can gain an edge. Hawkers is a successful business in the fashion eyewear industry with a massive influence on social media.
The most crucial factor that led to the success of Hawkers is who the founders went to for assistance. The current company President Leopoldo Alejandro Betancourt Lopez had a strong influence on the company’s success.
Initially, the company did not start selling sunglasses. The four founders of the company were looking for funds when they stumbled into the business venture. Intending to create their version of Craigslist, the company bought sunglasses from California and sold them for a profit. Within the first two years of business, the company had generated $60 million in revenue.
Since the founders were not ready for the fashion industry, they experienced many challenges along the way. The money that the company made covered the production costs. The challenges eventually led the brand to successful investor Leopoldo Alejandro Betancourt Lopez.
Leopoldo Alejandro Betancourt Lopez was well-known for his participation in his investment group O’Hara Administration. The asset management company that Betancourt led funded different projects worldwide. As a result of the exposure, he understood why some businesses thrive while others fail.
Leopoldo Alejandro Betancourt Lopez was known for his instincts in the financial world that would help him tap into the core values of the sunglasses brand. Hawkers Co can capture the young people because it sells high-end sunglasses at low prices. Around 90% of the company sales are made online because of the company’s strong influence on all the social media platforms.
Alejandro’s best strategy to reach more clients was to get influencers who would push the products on Instagram. With their massive followings online, the influencers convince people to buy the sunglasses to know more click here