Founder and Executive Chairman of PodcastOne, Norman Pattiz together with Edison Research VP of Strategy, Tom Webster announced the results of a sequence of studies looking at the results of advertising trials. The study involved five major national consumer brands across diverse services and products. In 2016, a survey was conducted on Podcast advertisers to evaluate their brand before and post the campaigns. The study revealed a significant impact of Podcast advertising on intent to purchase, recall of specific messaging and brand recall.
The studies’ findings were as follows; there was a 47% increase in unaided product awareness, 24% increase for garden and lawn products and 37% increase for automobile aftermarket product. Also, knowledge of a particular campaign message for an auto aftermarket product by 60% and 76% for a casual dining restaurant from before and after the study. The number of listeners who mentioned a specific grocery brand was noticed to be higher after the campaign. Another finding discovered that respondents who had a very favorable opinion of an automobile aftermarket product increased from 18% in the pre-study to over 33% in the post-study.
On behalf of PodcastOne, Edison Research carried out three separate studies in 2016, to scan the effectiveness of advertising by Podcast for five national brands. Before the Podcast advertising ran, online surveys of audiences of some of leading Podcasts were conducted. After the 4-6 weeks advertising, the same methodology applied, and the results showed the audiences were receptive to brand messages and indicated an increase in willingness to purchase the brands.
Norman Pattiz founded PodcastOne, a nation-wide advertiser-supported podcast network that presents more than 340 hours of unique programming each week. Norman is also the founder of Westwood One, America’s largest radio network provider of sports, talks, news, traffic and entertainment programming to the broadcasting industry. Another company that Pattiz founded is Courtside Entertainment Group, which produces multi-platform quality programming. Norman Pattiz has also served as the President of Broadcast Education Association.
In 2000, Norman Pattiz was appointed by President Clinton to sit on the Broadcasting Board of Governors, and in 2002 he was re-appointed by President Bush for the same. In 2009, he was inaugurated into the National Radio Hall of Fame and received several Broadcasting Award from the Library of American Broadcasting.