Fast Food Industry, Food News, McDonalds

Is It The End of the Big Mac? McDonalds Re-evaluates Menu

The debate over fast food has been going on for years. One sandwich from a local eatery can have more than 20 grams of fat and 600+ calories. Has all of the talk about fast food being bad for you, really started to sink in? According to an article It seems that when dealing with the millennial crowd, only one out of five has ever tasted a Big Mac. In fact, McDonalds fears that it may be the end of the famous burger. What has caused the huge shift?


The fast food industry has a bit of competition these days. Places like Panera, Five Guys Burger and Fries, and Chipotle are allowing customers to have more home style, cooked food quick. That means that they can have a better product for about the same price. Even if it is a bit more out of pocket, people are willing to pay the extra cost for freshness. Let’s also not forget that places like Panera offer fresh salads and plenty of choices for things that are healthy. Sure, McDonalds has posted the calorie content and offers some low-calorie options, but they cannot even compare to Panera. Are people tired of fast food and their high fat, high-calorie products?


It’s no secret that McDonalds has been having a hard time financially. Their sales for the Big Mac have really stagnated over the past two years. The CEO resigned because of financial woes, and the sales caused them to launch the new all-day breakfast menu. This tactic to help increase revenues seems to be working. Though some may argue that McDonalds they have changed. They are not as kid oriented and family friendly as they once were. Remember the famous Ronald McDonald and the McDonald Land Characters? They have been long gone. Happy Meals once were served in a box with great toys that everyone collected. Now, they give junky toys and throw the kids a paper bag with their meal in it.


For the past decade, nutritionists have told people to stay away from fast food establishments. Those who have a diet laden in these burgers and fries often have the thighs and stomach to prove it. Even if McDonalds tried to turn back the hands of time and be more family friendly, too much has been exposed for them to gain the reputation they once had. It seems that people are not so interested in high-fat burgers made with tons of fillers.

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