When your personal life spills over into your business life, that has the possibility of being a great thing. Being active is something that Don Ressler has been his entire life. He was a college athlete and him and his wife make it a point to be active to this very day. Being active and living an active lifestyle was the starting point for his company Fabletics and helps to steer him in a positive direction.
Fabletics launched in 2013 and has taken off in a big way. In the short time that it has been around, they are already on track to make $500 million in revenue this year. This number is predicted to grow in the coming years. Fabletics was created by Don Ressler as well as Adam Goldenberg. Adam Goldenberg and Don Ressler serve as co-CEOs and the celebrity Kate Hudson also is on board as a partner and the spokesperson for the brand.
The idea for Fabletics sort of happened by chance. Don Eressler and his wife spend a good amount of time wearing athletic clothing. The clothes they had been wearing did not have a lot of variety and they were not inspiring. Ressler had the idea to create an athletic clothing line that was comfortable, was a quality product, and was fashionable.
More and more people are trying to live a healthy lifestyle. This includes working out and eating better. Fabletics is there to help people with fitness and give them something fashionable yet comfortable to wear. The clothing that is put out by Fabletics are items that can be worn all day from a morning workout to work and then back home.
Fabletics may be a young company but they are continuing to look to the future. They recently launched a brand that is geared towards men. These clothes are made for how a man would use them while being active and they allow a man to look good as well.
Don Ressler and his Fabletics company may be the newcomers but they are changing the way people of all shapes and sizes look at athletic clothing. People can now have clothes that are comfortable for working out yet help them look and feel going doing it. This is just the beginning for Fabletics and the future looks bright.