Updated on August 14th, 2017:
Fabletics has recently changed the way that they market to customers visiting their physical locations. The new strategy, detailed by Affiliate Dork, really exposes some brilliant ideas from both CEOs Adam Goldenberg and Don Ressler, in a bid to continue to compete with online giants like Amazon, as well as other physical retail locations.
Updated on July 12th, 2017:
JustFab has started a new collaboration with Betches. Through Don Ressler’s guidance, the two will produce a new fashion line, that’s both stylish but also affordable. Read the full story, and more about Adam Goldenberg and Don Ressler’s collaborations across both of their companies JustFab and Fabletics, through CaliforniaBlog.org
Updated on May 30th, 2017:
Don Ressler has been really reinventing how technology and brick and mortar stores can fuse together for better fashion experiences. Now through Fabletics, when you shop in a participating location you can check out which clothing you might like in person. Then, if you decide not to buy at that time, the clothing is automatically added to your cart at the Fabletics online store, so if you choose to buy at a later date, the item is already right there waiting for you. The future is here.
Updated on January 7th, 2017:
Don Ressler has some new plans for where he’s taking his TechStyle brand. All derived from Hollywood starlet, and TechStyle partner, Kate Hudson, they have some pretty interesting ideas about the future of active wear. See what they have in store, and what type of clothing you can expect from them in the future in the Entrepreneur.com article.
While there are companies that are known quietly, others are known to be industry leaders. Intelligent Beauty is one such company known to be an industry leader. The company has received a wide attention. However, little is known about its tech system, even to its Los Angeles fans on Forbes. Intelligent Beauty is a product of a long-established MySpace under InterMix Media. Intelligent Beauty was a new venture by the company. The e-commerce platform has grown immeasurably and generates billions of dollars in revenue every year.
Intelligent Beauty has been highly successful since it was a creation of Adam Goldenberg and Don Ressler. The two have been involved in multiple online business in their past, and all experience needed when starting Intelligent Beauty. The company has been in competition with industry leaders in the e-commerce platform. Intelligent Beauty operates its business in the fashion industry, beauty, and personal care space. The company believes that the best way to launch and grow a business is to make use of technology. It focuses on a disciplined method of brand building and advanced marketing.
Read more: JustFab wants to be the next H&M
Intelligent Beauty was established in 2006 and has its headquarters in El Segundo, California. Adam and Don picked this location as it was perfect to carry out its business operations cost effectively. The two also considered the online sales and marketing platform in this area unexplored. Intelligent Beauty’s success is highly credited to its workforce too. When starting out, Adam Goldenberg enlisted the help of professionals working with the Intermix Media. Including Don to the business enabled business operations by the company to be performed entirely and successfully.
After the success of Intelligent Beauty, Adam and Don went on to create TechStyle Company. The company was founded in 2010 by the two businesspersons. The brand focuses on online fashion retailing, it brings in a new concept of handbags, denim, jewelry, shoes and tons of other fashion equipment. The brand makes use of the idea of a personalized online fashion experience. It offers subscription services to people that would like to shop at discounted prices.
TechStyle has since been renamed to JustFab; it has grown to develop other brands such as Fabletics with Kate Hudson as the co-founder. Through Fabletics, the company has made available trendy and active wear accessories. The brand also makes use a subscription concept to make goods available to its customers at highly discounted prices. Don Ressler and Adam Goldenberg continue to work together to bring new advancements in technology.