Doe Deere was born in Russia and came to the United States when she was 17. When she was younger she wanted to be a musicican so she moved to New York and did just that. Being a musician help Doe to learn about marketing and to appreciate people when they came to her events. Doe was always a little bit entrepreneurial, when she was 13 she had her own little business selling temporary tattoos. Doe met her husband by working with him in the band which helped them to learn to work together very well with eachother. Learn more:

Doe started experimenting with makeup after seeing theatrical brands such as Ben Nye and would post the videos online. She had fun experimenting with different things and because of that her following online shot up overnight because people wanted to see what kind of new things she was going to try next.

Back in 2008 it was hard to find very bright and unusual lipstick colors so Doe created her own thus inventing Lime Crime. The name Lime Crime came from one of her favorite colors bright green and crime because it rhymed with lime. Doe first started selling her lip colors on ebay and needed a name for her store, she does say that if she had known her company would be as successful as it is, she probably would have chosen a different name.

She was shocked to see how many girls were actually interested in the different colors. Doe wanted girls to be able to wear bright colors and not feel out of place for steering away from the normal nude lip colors. Doe has a background in fashion, she went to FIT in New York. She always thought that what we put on our bodies express who we are as a person. Today Lime Crime stands for color revolution, breaking the rules and not being afraid to wear a color outside of the norm.

Lime Crime helped to encourage people to wear bright colors on their lips and help other companies branch out because they realize not everyone wants to wear a nude lip everyday. Because of her innovative lip colors Doe was named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. Learn more:


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