A new meatless burger that “bleeds” has received a generally warm reception from many critics. The new product, which reportedly obtained some financial backing from billionaire Bill Gates, uses beet juice to mimic the appearance of lightly cooked filet mignon.
When the burger appeared at Whole Foods Markets in Boulder during May, customers flocked to try it. The product sold out during its first day on the shelves.
The vegan patty boasts an impressive 20 grams of protein and does not contain either soy or gluten. It costs slightly more than actual meat patties. People who eat meat reported that the texture of the plant-based product very closely resembles meat products.
The new product will compete with other vegetarian and vegan meatless patties, including Boca Burgers. Some customers praised the use of beet juice in the product, noting that it gave the new patty a somewhat more liquid constituency than many other plant-based burgers, which sometimes taste drier than meat-based burgers. The patty relies extensively upon peas as a meat substitute.
Foodies who have consumed Beyond Burger widely praised the taste. The use of beet juice also generated a lot of favorable comments, as did the chewy texture. The new product actually offers more protein than meat-based burgers of comparable sizes.