Most people are familiar with the basic home selling process. A seller will work with a real estate agent. The agent puts the house on the market for them. The agent sets up a sign outside, typically tells the owner to do some painting and then holds an open house now and then to bring in buyers. In the view of entrepreneur Gregory Hague, this process is one that does not work well at all in today’s changing market. Hague points out that people have changed the way they sell many kinds of items to customers, yet the basic process of selling a house has not changed at all in a long time.
In his view, sellers and agents need to challenge this process and help figure out a better way of selling their homes. He argues in a recent article in Forbes Magazine that the current selling process can actually actively work against the needs of many sellers. Many sellers may have a sudden flurry of activity once their house goes on the market. If this activity does not result in offers, the net result may activity work against the seller by forcing them to keep their property on the market and letting it appear to buyers that buyers do not want to purchase it. A buyer may tour the house after it has been on the market for a few months and decide that the only offer they want to make is one that not even close to the price the seller hopes to get.
He wants to help them. In his company, Real Estate Mavericks, the seller’s needs are front and center. He wants to show agents how they help short circuit this process and assist buyers and sellers in coming together. His process is aimed at offering a structure that is all about showing off a property to best advantage. In doing so, his primary aim with any property is to make sure the property will not sit on the market for a day longer than necessary.
This is why helped created a detailed plan that is all about speed. His 29-Day Fast Sale Program is centered around providing help to bring in buyers who see a property and want to buy it as soon as they can. He knows that a home seller must aim to generate as much excitement as possible the moment they think of placing their house on the market. Excitement is what helps drive real estate sales. Buyers who see a property as something that is likely to sell fast are buyers who will often help drive up the price of the property even further and even start a bidding war.