Susan McGalla:Forging The Way For Women In The marketplace!

It can be a challenge in today’s society to get ahead and gain equal working success for women as men. This being said, business statistics indicate that companies who show no bias and are gender-divergent tend to be more successful than those who are not. These companies thrive because they’re more receptive to new concepts and methodology. Some astute women have been able to break through the “It’s A Man’s World” mentality despite the challenges. One such woman is Susan McGalla, who is Vice President of Business Strategy and Creative Development for the Pittsburg Steelers.

McGalla attributes her success to her disciplined upbringing with two brothers and a father who was a football coach. Her father encouraged her to not put limits on herself because of gender and she could overcome any obstacle with grit, determination and hard work. This instilled a strong sense of confidence in her abilities and serves her well now in the business and marketing sector. As a result, Susan is comfortable and capable of working with men or women. She is also very well versed and can carry on an intelligent conversation with just about anyone. Working in the football industry has promoted this gift.

She has held numerous affluent positions throughout her career including President of American Eagle Outfitters and CEO of the retail store Wet Seal. Initially, there were no women executives at Wet Seal, but McGalla soon changed that. Her next accomplishment was establishing P3 Executive Consulting where she offered marketing strategy and insight to retail firms. The sports industry is more dominated by men than the marketing industry, but that’s no hurdle for Susan. She’s brought notable success in the campaigns she’s orchestrated and proven her business acumen.

Susan received her Bachelor’s Degree at Mount Union College in business and marketing. She serves on many Board councils and they are included as follows.

  • Board of Mount Union College
  • Board of Magee-Women’s Hospital Research Institute and Foundation
  • Board of HFF Inc.
  • Director of the Alleghany Conference Development
  • Former Trustee of the University of Pittsburg