The status labs is an online reputation management company that allows customers to engage the audience with convincing content to drive involvement and sales. From maximizing a digital footprint of the brand to image administration, status labs provide creative solutions customized to the unique requirements of a customer. The headquarters of Status Labs is in Austin with offices in New York, Sao Paulo and San Francisco, image management of the company works with customers and media globally to accomplish global marketing and public relation objectives. The company has shared their top 5 tips for crafting a successful public relation pitch.
Stay on the subject
Systematically research and explore the subject matter of each and every article you want to pitch. Calling a journalist that does not cover the subject that you are supposed to pitch is not only a wastage of time but also it can result to you being blocked which is a serious threat to any publicist.
Keep your pitch brief
The media people have inadequate time and are at all times inundated with emails. Maintain your email pitching as concise as you can, and they must not be more than six lines. If you must include a journalist’s release, place it at the base of the email after your autograph offering the journalist an alternative to learning more. Incorporate a call to action by doing a summary of the pitching with a question.
Know your contact
It is important to recognize the individual you are about to pitch. Maybe the person you are about to pitch can be a managing editor or assignment editor. Create a connection that goes beyond the realm of the emails by sharing them with your social media platforms like LinkedIn and Facebook and Twitter. Connect with these individuals on social sites as well as sharing their piece of writing.
Offer the world
Sometimes journalists anticipate the world from you, and you should have the ability to give it to them. Go far and beyond for the journalist. Put up their demands in an opportune manner. Offer them with precise details and high photography work. If you make it simpler for the media people, you have the assurance that you will work with them for a future customer.
Be a story teller
Remember it is not an advert you are needed to pitch, but it is a story you are pitching. Reflect on the five features that formulate a narrative to be interesting: Proximity, human interest, significance, prominence, and timing. Use these factors in your pitching to form an angle to the writer.