Don Ressler Contribution to the TechStyle Fashion Group


Don Ressler is an American based entrepreneur. He serves as the co- founder and co- Chief Executive Officer of Intelligent Beauty Inc. Before Intelligent Beauty, LinkedIn shows that Don served as the Chief Executive Officer and the President of Fitness Heaven Inc. He was also responsible for spearheading core ventures and enhancing the shareholder value at Intermix Media. His entrepreneurial skills are self-evident as he is also responsible for the founding of a skin care brand called Hydroderm. He started an online consulting business looking to take advantage of the ever increasing online space. In the online consulting business alone, he has generated over 1 billion dollars in sales and raised more than 100 million dollars for internet companies.


JustFab was founded in March 2010 by Don Ressler and Adam Goldenberg. In the year 2011, they received 33million dollars in funding from a United States Venture Capital Firm Called Matrix Partners. Later, in 2012, they received an additional 76 million dollars for expansion. Ressler and his team used the money to open and explore new markets in Canada, Germany, and the United Kingdom. In the year 2013, they acquired a children’s Subscription Company called FabKids. By this time, JustFab had been contracted to release collections by artists like Avril Lavigne and the YouTube Founders Elle and Blair Fowler.


In the year 2013, Don Ressler, Kate Hudson, and Adam Goldenberg founded Fabletics. Fabletics is an online Athletic wear retailer and became the fastest TechStyle Growing Label. As from April 2016, Fabletics has expanded to six locations with the intention of opening up over 75 more locations. The plan to open the retail shops will take five years across the globe. TechStyle Fashion Group is the combination of five online subscription brands. All the five brands, JustFab, FabKids, Shoe Dazzle and Fabletics had the contribution of Don Ressler in their development.


Being a leader in the industry requires critical thinking and approach in the market. Intelligent Beauty was founded in the year 2006. Adam and Don picked El Segundo as its headquarters as it was a perfect location. They considered the place to be cost effective. The online sales platform in the area was also unexplored and hence gave them less competition.  Read Don in his own words in his high profile Brandettes interview.