Category: Entrepreneur

Norman Pattiz and his Leadership in PodcastOne

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Founder and Executive Chairman of PodcastOne, Norman Pattiz together with Edison Research VP of Strategy, Tom Webster announced the results of a sequence of studies looking at the results of advertising trials. The study involved five major national consumer brands across diverse services and products. In 2016, a survey was conducted on Podcast advertisers to evaluate their brand before and post the campaigns. The study revealed a significant impact of Podcast advertising on intent to purchase, recall of specific messaging and brand recall.

The studies’ findings were as follows; there was a 47% increase in unaided product awareness, 24% increase for garden and lawn products and 37% increase for automobile aftermarket product. Also, knowledge of a particular campaign message for an auto aftermarket product by 60% and 76% for a casual dining restaurant from before and after the study. The number of listeners who mentioned a specific grocery brand was noticed to be higher after the campaign. Another finding discovered that respondents who had a very favorable opinion of an automobile aftermarket product increased from 18% in the pre-study to over 33% in the post-study.

 

On behalf of PodcastOne, Edison Research carried out three separate studies in 2016, to scan the effectiveness of advertising by Podcast for five national brands. Before the Podcast advertising ran, online surveys of audiences of some of leading Podcasts were conducted. After the 4-6 weeks advertising, the same methodology applied, and the results showed the audiences were receptive to brand messages and indicated an increase in willingness to purchase the brands.

 

Norman Pattiz founded PodcastOne, a nation-wide advertiser-supported podcast network that presents more than 340 hours of unique programming each week. Norman is also the founder of Westwood One, America’s largest radio network provider of sports, talks, news, traffic and entertainment programming to the broadcasting industry. Another company that Pattiz founded is Courtside Entertainment Group, which produces multi-platform quality programming. Norman Pattiz has also served as the President of Broadcast Education Association.

 

In 2000, Norman Pattiz was appointed by President Clinton to sit on the Broadcasting Board of Governors, and in 2002 he was re-appointed by President Bush for the same. In 2009, he was inaugurated into the National Radio Hall of Fame and received several Broadcasting Award from the Library of American Broadcasting.

Learn more:

https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers

http://www.laweekly.com/location/norman-pattiz-auditorium-hamilton-high-school-6170801

Keith Mann Shares Ideas For Managing His Daily Schedule

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The businesses run in New York City are often managed on new sorts of ways, and Keith Mann is one of the most-progressive people in the industry. This article explains how people who are learning from Keith Mann, and he believes it is possible to help business owners and managers learn how to manage their stress and schedule. Keith Mann is a wealth of information, and he is sharing information that will build companies properly.

#1: How Does Keith Spend His Downtime?

Keith speaks about his downtime often, and he shares information about how he spends time with his family. He has taken his kids to a cooking class that he believed was a good time for all. Someone who wishes to start a business or work in a management role must ensure they have spent time outside the office. The office is a wonderful place to work, but it is not a place where managers must spend all their time.

#2: The Business He Manages Supports Financial Companies

Keith runs Dynamic Search Partners to ensure there are quite a few people who are placed with businesses around the city. He wishes to find people who will serve well when he places them with his clients, and he is willing to help every new client staff their businesses properly.

#3: How Does Keith Hire?

Keith believes a company that is hiring properly will work quite well, and he knows there are people who wish to work with his staff. He hires people who fit in with the business, and he shows the people working with him how to complete their work in a way that is quick and simple. He has let go of those who do not fit in with the business, and he knows how to help people who are searching for better jobs.

It is quite important that everyone running a business follows up on what Keith Mann has to say. He is giving quite a lot of information to his readers, and he is sharing information that will keep businesses running properly as they grow their companies.

 

The Success Story of JustFab

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JustFab is an online platform that provides personalized shopping for bags, jewelry, and denim. JustFab was formed by Don Ressler and Adam Goldenberg in March 2010. Kimora Lee joined them as the President and Creative Director. When the entrepreneurs identified a market gap, they formed Fabletics with Kate Hudson in 2013. Her influence as an athlete impacted their marketing. The company’s objective is to provide quality and stylish fitness gear at affordable prices.

JustFab announced their expansion to encompass extended sizes for women of all sizes. The team launched the “All size” campaign that celebrated fashion styles for different body shapes and sizes. According to Don Ressler, the company believed that women should feel confident in what they wear and, they were thrilled to offer trendy style in sizes they want. The expansion would increase the shopping experience for women of diverse sizes.

In 2011, the company received $33 million from Matrix Partners. In 2012, there was an additional capital worth $76 million from Rho Ventures and other investors. In 2013, the company received a $40 million capital from its third round of funding. Another round in 2014 led by Passport Special Opportunity Fund resulted in raising an additional $85 million. JustFab currently stands at an equity funding of $250 million.

Read more:
Happy in El Segundo: TechStyle COO Anton Von Rueden on the Perks of Life in the South Bay
JustFab raises $85M at what sources say is a $1B valuation

JustFab decided to rebrand itself as Techstyle Fashion Group. The idea was to build a brand based on data, vertical integration, and personalization for customers to cancel out their membership with ease. The new phase is predicted to improve customer satisfaction globally. With Don Ressler’s progressive leadership, the renaming is predicted to bring in around $650 million in profit.

Intermix Media is a startup by the entrepreneurs dealing in e-commerce and advertisement. Adam Goldenberg and Don Ressler saw that the brand was being ignored and formed Intelligence Beauty with a few members from the previous startup. The first brand to be launched was Dermstore, an online cosmetic line. It was followed by Sensa, a weight loss system. In 2010, the company formed their third company, JustFab.

The two co-founders nurtured their idea in a Manhattan beach house. When the business grew, they moved to El Segundo, California. With a proximity to the airport the company could be responsive and save time in movement across the countries. The beach city was conducive because it was business friendly with flexible expansion space, it had many amenities, and the city council was cooperative.

Find more stories about Don Ressler on Matrix Partners

Scottsdale Entrepreneur Jason Hope Turns Eye Toward Future

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Based in Scottsdale, Arizona, Jason Hope is a well-known American entrepreneur, technology CEO and philanthropist. With a wide focus on technologies that enhance the quality of human life and the sustainable future of Arizona communities. His advanced thinking on, dedication to and vision of the future have earned him the distinction of being one of the most famed American futurists.

Jason Hope’s career has been focused on the development and marketing of mobile application, software and gaming technologies on the leading-edge of innovation. His work, since graduating with his M.B.A from the prestigious Arizona State University’s W.P. Carey School of Business, has been largely led by Jason Hope’s philanthropic interest in connectivity between humans and technology.

Jason Hope speaks and writes extensively on futurist subjects. One specific area in which he has become a well-known voice is neutrality. Net neutrality is a guiding principle that, regardless of service provider or regulating government, the Internet should be an open and neutral platform that allows access to all data and content regardless of source or end-user. Hope has been outspoken that such advances as popular social media sites would not have been possible without net neutrality.

The Internet of Things is a passion of Hope’s. A futuristic conceptual development, the Internet of Things looks to connect everyday objects to the Internet’s connectivity, allowing them to transfer data. Hope believes that the Internet of Things will be a leading force in the future as more and more objects ranging from coffee makers to cars are interconnected, able to send and receive data, and accurately predict and serve human needs.

Hope continuously pushes into the forefront of future technologies, with his philanthropic interests founded on biotechnological advancement. He helped fund the AGE-Breaker research laboratory of the SENS Foundation, which is dedicated to researching and curing age-related illnesses. His futurist approach also has led Jason Hope to create a grant program aimed at providing start-up money to young innovators in high school and college, setting the path for the next generation of leading-edge science and technology professionals.