Cold Brew in 10 Minutes? Yes, Please!

What’s hot in coffee is actually, well, cold, and with many famous coffee chains and picking up on the trend, it’s no wonder that people actually want to enjoy this unique coffee consumption technique at home. While a traditional cold brew can take up to 12 hours to create (yikes), the at-home coffeemaker produced by Prisma promises to deliver a cool cup of joe in 10 minutes. It’s enough to send all coffee lovers rushing to the Internet to pick up on this caffeine frenzy.

The Crowdfunded coffeemaker has raised thousands of dollars to make the appliance available to consumers, and the futuristic device is labeled with a price tag in the low hundreds. While this may seem like a hefty sum to a few fans of the brew, many others see the convenience and sheer hype of the machine worthy of any retail price. Techies who love new gadgets can get behind this magical coffeemaker, while those who are new to the cold brew phenomenon can appreciate being able to create this tasty brew at home in less time than ever before.

Whether a person loves cold coffee for the flavor or for its popularity, Prisma is bound to be a huge success with its innovative way to make cold coffee in record time. When the fancy coffee machine hits the shelves for consumers to buy, it will surely not last long.

Starbucks Heavily Investing In China With New Roastery

China has seen tremendous economic growth in the past few decades, and global brands are rapidly shifting their focus to capture this growing market. A recent article posted by Eater outlines the plans for Starbucks’ expansion into Shanghai. While Starbucks is already operating in China, this plan calls for the construction of a huge 30,000 square foot complex, offering way more than the normal Starbucks store. With the recent growth in the coffee “boutique” experience, it seems a natural extension to bring this experience to the Chinese market.

The facility that Starbucks is planning is intended to be a full-service facility, where customers can watch coffee being roasted and take educational classes, as well as chat with baristas and purchase small-batch boutique coffees. They intend to offer an experience curated for the Chinese consumer, including regional food and drink choices. This is one example of Starbucks trying out larger and more impressive combinations of roasting facilities and retail merged together. Starbucks has also built one of these facilities in Seattle, Washington, with much fanfare and celebration.

This bold move is part of Starbucks’ overall swing towards China, following global market trends. In a recent interview, Starbucks CEO Howard Schultz suggested that in the near future, China could have a larger percentage of Starbucks stores than the United States. While this bet will play out over time, Starbucks is heavily leaning on anticipated growth in China.