Lori Senecal is an award-winning business person and entrepreneur. She currently works at CP + B, otherwise known as Crispin Porter + Bogusky, where she is the Global Chief Executive Officer. Her responsibilities in the company involves coordinating talent and vision so that the company can achieve global growth. She is also in charge of customer relationships and uses her capabilities to strategize partnerships. As she continues to oversee the activities of all eight offices all over the world, Senecal simultaneously serves as the CEO of MDC Partners. She continues with her role of overseeing the expansion of this network.
Before she joined CP + B, Senecal worked for KBS. She joined the company when the founders were quitting on it. She was in charge of overseeing that the employees there were retained even when things were not looking that great. Senecal took the pieces left of this company and built it to what it is today. From the 250 employees that she found at the company, she has managed to grow the company to not only be a giant in the local industry but also compete internationally. Today, the company employs more than 800 people in the US and beyond. The company has grown both in net worth and market share. The company is mentioned as one of the best employers in New York.
In the year 2015, Senecal had an interview with New York Times. Her first question in the interview was what shaped her into the prominent leader that she has become. She mentioned the critical role that her family had in her success. Senecal stated that she had to work extra hard if she was to be regarded for her accomplishments instead of the small sister to some very talented siblings.
When asked about how she came to be hired at MDC, she explained that experience was everything. Senecal gained her job at MDC following extensive knowledge from KBS and McCann. Senecal says that instilling a very strong culture has been very instrumental. She hopes that she can she can engage the employees in MDC to executing the company belief.
Lori Senecal is a strong believer that leadership is not just handed to you. You have to get up and search for that leadership. You have to be willing to do your research and find gaps within your organization and how your strengths can fill them. For more info, follow her on Twitter.