Talk show host Oprah Winfrey has one of the biggest name brands out there so it should come as no surprise that she wants to now dominate your pantry, refrigerator, and kitchen as well. According to an article on Grubstreet.com, Oprah has already applied for a trademark for her own food product line which she will be calling “Oprah’s Kitchen. This trademark filing was discovered by the “Daily News” who reported that the media queen filed the federal paperwork back in mid-May for her trademark.
The new brand would be a total kitchen takeover by Oprah. There are hundreds of products listed on her application which include items such as: spices, water, lemonade, meats, dairy, preserved foods, processed foods, fish, fresh fruit, vegetables, and baked goods. So, basically all the staples that you would need in your kitchen.
Oprah starting her own food line is not that surprising. The Big O has been a spokeswoman for Weight Watchers for quite sometime. Unfortunately, reports are that the company’s $43 million investment in her endorsement have not been as well received by consumers as they had hoped. There were also rumors floating around last year that Oprah was interested in starting her own organic product line. I’m interested to see what sort of products Oprah will put out and if she will stick to only healthy items.