Luiz Carlos Trabuco Cappi is the current nominated leader of Bradesco. The bank is among the leading players in financial institutions in Brazil. The headquarters are in Cidade de Deus. Trabuco was the chair of the group insurer since 2013. His name was among the most quoted in conversations with Bradesco and financial market executives.
Luiz Carlos Trabuco Cappi has worked at Bradesco for forty years. He joined the firm as a clerk, and over the years, he has served in various positions. Trabuco had worked under the leadership of different presidents in the Bank before he was nominated for privacy.
The board of directors chose Trabuco, but he has to be approved during the first council meeting that is taking place after the general meeting. Márcio Cypriano is the outgoing president and has led the Institute for ten years. The talented leader left a remarkable history by acquiring ten banks. After turning 65 years, Cypriano could no longer exercise his executive duties at Bradesco.
Trabuco took over Bradesco after it lost its market leadership in the financial sector. He will assume the presidency in a hostile economic environment. In Brazil, the activity level is decelerating causing a negative effect on the balance sheets hence affecting the profitability of the bank. Credit Suisse estimated that the Bradesco returns to equity in 2009 will be 21.3% compared to 23.4% in 2008. Plans to open new outlets network will slow down.
Luiz Carlos Trabuco Cappi is an old student at the University of São Paulo where he completed his undergraduate studies in philosophy. He later joined School of Sociology and Politics of São Paulo for his postgraduate studies in socio-psychology. The future CEO started practicing at Bradesco in 1969. His first post was a clerk in Marília agency. In 1971, the gifted leader moved to São Paulo, headquarters where he became the marketing director in 1984. Between 1992 and 1998, Trabuco worked in Bradesco private pension company as an executive director and president. He was selecting the executive vice president in 1999 before becoming the insurance unit president in 2003.
In the 1980s, Trabuco and his marketing team took part in modernizing the publicity of the bank and its openness to the press since the firm was averse to media. He joined group insurer in 2003, and this could be his final stamp for his journey to become the president. Under his tenure, the insurance entity doubled in size, merged its leadership across the country, and obtained a 25% market share making it the largest in the field in Latin America. He led the firm in increasing its net income to 35% more than the previous years. Trabuco advocated for segmentation where Bradesco has differentiated agencies and special check services to serve the high-income customers.
The head of the newly established Fenasaúde and Fenaseg Council member passed a message of hope to the community. At Institute for Supplementary Health Studies (IESS) Trabuco is the vice president. He has been the president of the National Financial Marketing Commission of Febraban (Brazilian Federation of Bank Associations), Bradesco Vida e Previdência SA, the International Association of Economic Studies of Insurance, Geneva, and National Association of Private Pensions (AnaPP).https://br.linkedin.com/in/luiz-carlos-trabuco-trabuco-37a79229
Trabuco leads the party that provides almost 40% of the earnings made by Bradesco. Working in the insurer group has enabled him to build his name in the firm and position his name in the list of nominated presidents of the company. Bradesco had had only three presidents from when it was founded. They include Amador Aguiar, founder, Lázaro Brandão, the current chair of the board of directors, and Cypriano who will be living the organization in March 2009. Luiz Carlos Trabuco Cappi will take care of the large part of the growth of the insurance markets. Trabuco is the ideal leader of Bradesco as he was familiar with its culture. In the 40 years, he has served the bank. The charismatic manager has gone through numerous areas such as marketing and the private regions.