A dog looking up to you is more than just a simple gesture because (to the dog) you are a caretaker and protector. There is an immeasurable amount of trust that a pet gives to his or her owner. It is a role that you–as a pet owner–take very seriously, so it is only befitting that the dog food company you buy your food from does the same.
Beneful Steps up to Please Dogs and Dog Owners
An article in Huffington Post spoke about Beneful and the lawsuit that was brought on them–on behalf of some dog owners. The lawsuit was concerning some of the ingredients in Beneful, like artificial colors, propylene glycol, and mycotoxins. The dog owners believed that these ingredients might be harmful.
The people at Beneful defended themselves, but did so without disregarding their customer’s concerns. The customers, who are suing Beneful, have found no evidence that these ingredients–that are FDA approved–have caused any harm to their pets. Beneful used these ingredients because they believed they were safe.
For example, mycotoxins are actually found in most crops grown in the United States and around the world. The animals that were used for the pet food consume crops in one way or another, which is how the ingredient gets into the dog food. But the amount has been deemed safe by both the FDA and the European Union.
Still, Beneful has been tinkering with their formula–and this was before the lawsuit–to include more natural ingredients. This has been a focus for the company because surveys have shown how important natural ingredients are becoming to consumers. One of the lines that Beneful is introducing is the Original’s line, which is going to have real chicken, beef, and salmon. The use of real animals as a main ingredient is relatively revolutionary when compared to other popular commercial pet foods. Beneful has also vowed to remove ingredients like processed sugars and propylene glycol.
What the people behind Beneful want their customers to know is that their concerns are important to them. Beneful is ready to evolve with the times and satisfy their customers requests while keeping their dog’s health in focus.