Leopoldo Alejandro Betancourt Lopez is an investor who is always looking for disruptive businesses. Therefore, when he decided to invest in the sunglasses industry, he researched and known the sector’s opportunity. Hawkers was the sunglasses company he chose for his investment ventures because he knew the potential. The company was just founded on a 300 USD capital by its founders. They sourced the sunglasses from the United States and used various social media platforms in Spain to resell the sunglasses. The success of the resell business pushed the founders to start manufacturing sunglasses in Spain. With a stable market and newfound customer base, the company was set for success.
When the sunglasses company began manufacturing glasses, they dedicated their time towards ensuring that what they place in the market was quality but affordable. As a result, the company could compete with the most famous sunglasses manufacturers like Ray-Ban and Gucci. The only difference was that what the company offered came at prices that people in Spain and worldwide would afford. Because of the quality and price of the sunglasses, many people started dropping the big brands and became loyal customers of Hawkers. The other outstanding thing about the company is that all its business operations happened on social media platforms; therefore, the company never had to deal with the inconvenience that running storefronts can cause.
Even with so much success, the company started experiencing financial challenges, and this was when Leopoldo Alejandro Betancourt Lopez came on board. The company founders were excited to partner with Leopoldo Alejandro Betancourt Lopez because he is an investor known to have led several businesses to success. Further, Leopoldo as an investor, was always ready to invest in disruptive businesses. With a degree in economics, Leopoldo Alejandro Betancourt Lopez, and extensive experience as an investor, Hawkers got an opportunity to benefit from an investment of $56 million and Betancourt’s business experience. Refer to this page for additional information