The motto of Beneful brand dog food fits this product well. Not only do the makers of Beneful jump through lots of hoops to make sure that their food extends standards, but they are also very involved in the community around them. Beneful is truly all about the dogs.
The makers of Beneful take special care to ensure that their food is the best that it can be. Their tracking system allows them to track the origins of all raw ingredients from the time that they are delivered to their manufacturing plants to the time they are turned into finished products. The tracking does not stop there, however. The products are then tracked to the retail stores.
The standards at the manufacturing plants are one of the strictest in the dog food industry. Ingredient specifications need to meet standards according to Purina. Product safety, sanitation procedures, and strict manufacturing all need to be followed and standards need to be met.
Beneful not only is strict on how its food is made, but they also feel that their food needs to go to the dogs. Their advertising is not only directed at pet owners, but at dogs themselves. Their commercials have been known to not only have cute dogs in them for the audience viewing pleasure ,but they have noises in them that are directed to the dogs themselves. Thus getting the dogs interested in their products.
They do not stop there. The makers of Beneful believe that dogs need more than good food in order to be happy. They need to play for a well-balanced life. One of the best ways for owners and dogs to get out and play is to go to a dog park. However, not every city or town has a dog park that is safe for dogs to go play. Beneful has sponsored the funding for the creation or recreation of many dog parks that give dogs a safe place to play.